Big Data refers to the technologies designed to extract economic value from multiple and high-volume sources of information, both internal and external, taking advantage of the capture velocity and storage capacity. Data Science, on the other hand, makes use of the information generated in the above phase to improve the analytical possibilities to aid in decision-making. The approximation required by Data Science is much more analytical and detailed, thus allowing the trained executive to have a 360-degree view of the business and of the opportunities offered by the environment.
The European Big Data market was estimated to be worth around 4 billion euros in 2016, but if we consider the dominated European data market as a whole, in other words, all products and services companies arising from this market, this figure multiplies to 60 billion euros. The estimated value of this market in 2020 varies between 80 billion and 110 billion euros.
The CUNEF Executive Program in Data Science and Digital Business prepares current and future executives in how to manage the challenge of this information in the most efficient manner possible. From an applied perspective but without forgetting rigorousness, the participants will progressively advance from the bases of data analytics and their impact on business decisions, the different phases of data-driven project management (what to consider, what to expect, what to communicate), the risks and opportunities that challenge the current knowledge of the business (with particular emphasis in the challenges that blockchain poses in all sectors and the disruption fintechs represent), the change in the paradigm of a management based on the data and its effects on management, to the exploration of the current limits to the knowledge and the challenges of the future.
The Executive Program in Data Science and Digital Business aims to provide advanced comprehensive training in the digital transformation of the company. Commencing from a solid foundation, the participants will learn first hand from lecturers and specialist professionals in data science and digital transformation the path to follow towards the incorporation of the company into the digital world. To do so, we have first class professionals who have led different digital transformation projects in their companies. The integration of the most modern techniques in information management, data analysis, the problems in generating demand, viewing techniques or the integration of agile methodologies to resolve the problems in an efficient manner in the shortest time possible, are only a few of the issues that will be addressed. With the mind set on Data-Driven Decision Making, this program helps executives in the necessary digital transformation under development.
The program is designed as a tool of exceptional value to achieve the development of the objectives of companies and executives in order to integrate the most modern techniques that data science contributes to digital transformation. Some of the objectives are as follows:
- Understand what Data-Driven Decision Making is and how to transform the organisation in this regard
- Establish the fundamentals of data science as a transformational focal point for the company
- Understand how cloud computing and distributed technologies allow resources to be managed more effectively
- Incorporate the most modern methodologies (such as agile or design thinking) to project management
- Establish the pillars of data governance
- Attain the effective communication of the objectives pursued to all the parties involved in the transformation process (employees, shareholders, suppliers, clients) through the correct techniques for viewing and efficient storytelling
- Manage human resources in the digital era
- Resolve problems which represent an authentic bottleneck in organisations, such as the generation of demand
- Understand how blockchain, machine learning and artificial intelligence affect the company in a digital environment.
The program is aimed at active professionals (graduates) with more than 5 years professional experience interested in implementing digital transformation in their companies.
Students satisfactorily completing and passing all the academic requirements of the program (30 ECTS) will receive the qualification in Executive Program in Data Science and Digital Business.
|Length of Course
||One academic year (February to December)
End of Program Project
||Active professionals with at least three years’ professional experience wishing to specialise and reinforce their executive performance
||Compatible with professional commitments
||Friday afternoons (4.30 pm to 9.30 pm)
Saturday mornings (9.30 am to 2.30 pm)
||Spanish and English (participants must be able to actively read and work with documentation written in English)
||Analysis of CV and personal interview
||Executive Program in Data Science and Digital Transformation
- Mentoring program
- Conferences and specialised events
- Job Bank
- Alumni Association